Pick a country and the hour in the sentence is the average worker’s there: what they take home in a year, divided by the same 2,080 hours, converted into your currency and rounded to the cent. Any price divided by it is what the price costs them.
Switzerland: 82,535.56 Swiss francs a year ÷ 2,080 hours ÷ 0.9437 francs to the euro × $1.1298 to the euro = $47.51 an hour. A $1,199 iPhone ÷ $47.51 = 25 hours of work.
Mexico: 190,675.14 pesos ÷ 2,080 ÷ 20.5251 pesos to the euro × $1.1298 = $5.05 an hour. The same iPhone ÷ $5.05 = 237 hours.
The pay is the OECD’s, from Taxing Wages 2026: what a single worker with no children, full time on the national average wage, took home in 2025 after income tax and their own social security contributions (the data). The average wage is the mean for adults working full time in industry and private services, so the typical worker earns less. Compulsory payments that are not taxes, such as a mandatory private pension, are not taken off.
The exchange rates are the European Central Bank’s reference rates of 1 October 2026. The ECB quotes none for the Chilean and Colombian pesos or the Costa Rican colón, so those three of the OECD’s 38 members are left out.
The price stays yours, converted at the exchange rate, as if the thing cost the same everywhere. It holds best for things sold at about one price worldwide, and even those vary: at Apple’s own prices of 29 September 2026, the iPhone 18 Pro took 327 hours of work in Mexico and 487 in Türkiye. A coffee or a home costs what it costs there.
In Türkiye the pay is 2025’s, and Turkish pay moves fast: take-home pay on the average wage rose 39% from 2024 to 2025 (OECD), and the net minimum wage rose another 27% in January 2026 (Ministry of Labour and Social Security). At today’s pay these hours would be fewer; at Turkish prices for phones and cars, more.
Everywhere it counts 52 weeks of 40 hours, whatever people there actually work.